Digital transformation

Digital transformation

What is digital transformation?

Digital transformation is necessary change in fundamentals how organization business processes functions and delivers value to its customers. It requires a radical rethinking of how organization uses technology, people and process to reestablish the way business functions perform.

Generally it is led by CEO, in partnership with CIOs, CTOs and other senior leaders. It require cross-functional collaboration to reimagine the business philosophies with new age applications development.

» Excerpt from HBR (https://hbr.org)


As per Harvard Business Review 70% of all digital transformation initiatives do not reach their goals. In year 2019, of the $ 1.3 trillion that was spent on digital transformation, it was estimated that $ 900 billion went to waste.

Fundamentally, it’s because most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change and the current organizational practices are flawed, DT will simply magnify those flaws.

Our Approach

  • Align business strategy
  • Leverage insider knowledge
  • Reimagine customer journeys
  • Execute like startups
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