The India Today Group commenced its journey with the launch of a single magazine in 1975. Over the last 42 years, the Group has grown to be one of India’s most diversified media conglomerates with interests in highly scalable businesses that encompasses 21 magazines, 4 TV channels, 1 newspaper, multiple websites & mobile sites and Applications across all leading platforms viz. iPhone, iPad, Android, Windows. The India Today Group has also extended its business interests to E-Commerce, books, retail, education and music.

India Today has 1 million plus application downloads which caters to a large number of their customers. Currently, there exists various online platforms for different genres of news that include Sports Tak, Crime Tak, Aaj Tak and many more. It is a hassle to manage so many streams and invest resources for the same in order to maintain customer retention and acquisition. Thus, it became mandatory to come up with a union of these news channels in order to provide seamless content to the end user.

Ezeiatech worked with India Today to audit their current performance and provide them the technological support required for the one and only app – Tak transformation. The goal is to manage the front-end and back-end operations of the app and come up with a reliable, scalable and cost-effective solution.

As India Today was functioning through various news streams with higher loads of maintenance and revenue investment, it became necessary to provide a common platform to collate all the subscribers of India Today for delivering direct impact to millions of people. The Tak app would provide news information from all relevant spheres of life as well as to the personalized demands of the end user.

Overall collation plan and robust feature integration.

• Home – Providing the latest trending news with bookmark and download option
• Spotlight – Incorporating favorite anchor stream videos on a platter
• Discover – Smart searching of any particular news with a polling option as well
• Enhancing the user engagement by adding 30 seconds interactive news reels
• Instating news stories for quick headline preview and selection according to interest

Yatra.com is an online travel space that was founded in 2006. In 2012, Yatra became the second largest online travel service in India, with a 30% share of the 5 billion market for online travel related transactions. Through their website, apps and other platforms, leisure and business travelers can explore, research and compare prices according to their travel needs. More than 7 million customers have used one or more of the comprehensive travel services, being the largest platform for domestic hotels across India.

Yatra’s corporate division had more than 750 customers who extensively used yatra for travel needs including services like hotel, flight, train and bus booking. Initially, Yatra did not have a platform to cater these sets of corporate customers and thus, started their corporate division business on a third-party application. The third-party application had to be paid a significant amount of the booking deals as commission which further incurred revenue losses for Yatra.

Ezeiatech worked with Yatra to come up with their own Yatra corporate travel platform where company officials could use the platform to configure policies according to the bandwidth of employees and the firm. The goal is to provide immense flexibility and configuration. This could happen at different levels like different teams like sales and tech as well. The more is the level of feature integration the more robustness of the application.

As Yatra was making its corporate travel platform function through a third-party application with losses in its revenues, it was high time that Yatra came up with its own platform – Yatra CorpTrav. The Yatra CorpTrav application consisted of two engines – policy and configuration, that could provide the necessary policy segmentation at different levels and provide configurational requirements to certain individuals at the firm according to their needs. Finally, it became imperative to migrate the 700+ users on this platform through the following mechanism.

The India Today Group commenced its journey with the launch of a single magazine in 1975. Over the last 42 years, the Group has grown to be one of India’s most diversified media conglomerates with interests in highly scalable businesses that encompasses 21 magazines, 4 TV channels, 1 newspaper, multiple websites & mobile sites and Applications across all leading platforms viz. iPhone, iPad, Android, Windows. The India Today Group has also extended its business interests to E-Commerce, books, retail, education and music.

The concept of fortune telling possessed a huge market for players in India to automate and digitize this process of fortune telling by connecting people to experts. Before the pandemic, people preferred to meet the experts in person and consult them for their advice and fortune telling ability. Due to the pandemic, automation became a necessity to intervene in this process and connect people simply through their digital devices.

Ezeiatech team provided them the technological support required for building and maintaining AstroTak complete stack. The goal is to manage the front-end and back-end operations of the app and come up with a reliable, scalable and cost-effective solution to integrate seamless online interaction with experts from any part of the world.

As AstroTak was mainly functioning through its youtube channel with higher loads of maintenance and revenue investment, it became necessary to provide a common platform to collate all the subscribers of the AstroTak for delivering diverse features to millions of people.
Overall plan for customer retention and robust feature integration.

• Providing a range of diverse experts with expertise and duration of experience
• Provision to ask difficult questions to gain the most credible insights from the experts
• In depth detailed reports for overall planning and decision making including what and when to do
• Horoscope and Panchang service on a daily, monthly and yearly basis
• Last but not the least, broadcasting live sessions based on various spheres of astrology and life