Ezeiatech joined hands with India Today, one of the largest media publishing houses in India, to migrate and collate all of its 18 different news channel applications to a common platform called Tak for wider reach and enhanced engagement
The India Today Group commenced its journey with the launch of a single magazine in 1975. Over the last 42 years, the Group has grown to be one of India’s most diversified media conglomerates with interests in highly scalable businesses that encompasses 21 magazines, 4 TV channels, 1 newspaper, multiple websites & mobile sites and Applications across all leading platforms viz. iPhone, iPad, Android, Windows. The India Today Group has also extended its business interests to E-Commerce, books, retail, education and music.
India Today has 1 million plus application downloads which caters to a large number of their customers. Currently, there exists various online platforms for different genres of news that include Sports Tak, Crime Tak, Aaj Tak and many more. It is a hassle to manage so many streams and invest resources for the same in order to maintain customer retention and acquisition. Thus, it became mandatory to come up with a union of these news channels in order to provide seamless content to the end user.
Ezeiatech worked with India Today to audit their current performance and provide them the technological support required for the one and only app – Tak transformation. The goal is to manage the front-end and back-end operations of the app and come up with a reliable, scalable and cost-effective solution.
As India Today was functioning through various news streams with higher loads of maintenance and revenue investment, it became necessary to provide a common platform to collate all the subscribers of India Today for delivering direct impact to millions of people. The Tak app would provide news information from all relevant spheres of life as well as to the personalized demands of the end user.
Overall collation plan and robust feature integration.
- Home – Providing the latest trending news with bookmark and download option
- Spotlight – Incorporating favorite anchor stream videos on a platter
- Discover – Smart searching of any particular news with a polling option as well
- Enhancing the user engagement by adding 30 seconds interactive news reels
- Instating news stories for quick headline preview and selection according to interest