Ezeiatech engineering team developed Varg Paheli, a hindi version of classic Crossword mobile game in close collaboration with TV Today‘s business. Varg Paheli is an online single player game with a new paheli (puzzle) everyday with daily and cumulative leaderboard.
Overview
Customer
The India Today Group commenced its journey with the launch of a single magazine in 1975. Over the last 42 years, the Group has grown to be one of India’s most diversified media conglomerates with interests in highly scalable businesses that encompasses 21 magazines, 4 TV channels, 1 newspaper, multiple websites & mobile sites and Applications across all leading platforms viz. iPhone, iPad, Android, Windows. The India Today Group has also extended its business interests to E-Commerce, books, retail, education and music.
Challenge
TV Today Group digital assets are spanned across multiple platforms viz. iOS, Android, iPad, Windows. Group has strategically decided to introduce different games for all segments of target customers to increase the engagement on their core business applications along with additional customer acquisition.
Solution
In 2022, India has 1.2 billion mobile subscribers of which 750 million are smartphone users. Tier 2 and 3 cities contribute to 22% of the total mobile users. In this target segment, the Hindi offline version of Crossword is a very popular and classic game.
Varg Paheli is developed and launched for iOS and Android platform to offer enhanced user experience to these customers with gratification of their performance compared with other players.
- Daily new paheli (crossword)
- Leaderboard access
- Player performance tracking
- Launched as independent app along with integrated SDK within other media apps
