Ezeiatech joined hands with Yatra, one of the largest Indian online travel agencies and travel search engine, to come up with the Yatra corporate travel for their most exquisite corporate customers belonging to a multitude of firms across different industries.
Overview
Customer
Yatra.com is an online travel space that was founded in 2006. In 2012, Yatra became the second largest online travel service in India, with a 30% share of the 5 billion market for online travel related transactions. Through their website, apps and other platforms, leisure and business travelers can explore, research and compare prices according to their travel needs. More than 7 million customers have used one or more of the comprehensive travel services, being the largest platform for domestic hotels across India.
Challenge
Yatra’s corporate division had more than 750 customers who extensively used yatra for travel needs including services like hotel, flight, train and bus booking. Initially, Yatra did not have a platform to cater these sets of corporate customers and thus, started their corporate division business on a third-party application. The third-party application had to be paid a significant amount of the booking deals as commission which further incurred revenue losses for Yatra.
Ezeiatech worked with Yatra to come up with their own Yatra corporate travel platform where company officials could use the platform to configure policies according to the bandwidth of employees and the firm. The goal is to provide immense flexibility and configuration. This could happen at different levels like different teams like sales and tech as well. The more is the level of feature integration the more robustness of the application.
Solution
As Yatra was making its corporate travel platform function through a third-party application with losses in its revenues, it was high time that Yatra came up with its own platform – Yatra CorpTrav. The Yatra CorpTrav application consisted of two engines – policy and configuration, that could provide the necessary policy segmentation at different levels and provide configurational requirements to certain individuals at the firm according to their needs. Finally, it became imperative to migrate the 700+ users on this platform through the following mechanism.
Overall collation plan and robust feature integration.
- Extensive feature integration for travel policies ranging from ticket price and bandwidth of employees.
- Roughly 20 different policies were configured based on price, class, designation etc.
- Enhanced configuration at an individual requirement for the ease of bifurcation and grouping.
- Personalized notification to alias emails or a separate individual to avoid email inbox clustering.
