TV Today Group partnered with Ezeiatech to foray into online Astrology marketplace. Ezeiatech helped them design, build and maintain AstroTak application. AstroTak is an online platform where customers can directly interact with Vedic Astrologers for powerful insights, answers and accurate predictions about their future.
Overview
Customer
The India Today Group commenced its journey with the launch of a single magazine in 1975. Over the last 42 years, the Group has grown to be one of India’s most diversified media conglomerates with interests in highly scalable businesses that encompasses 21 magazines, 4 TV channels, 1 newspaper, multiple websites & mobile sites and Applications across all leading platforms viz. iPhone, iPad, Android, Windows. The India Today Group has also extended its business interests to E-Commerce, books, retail, education and music.
Challenge
The concept of fortune telling possessed a huge market for players in India to automate and digitize this process of fortune telling by connecting people to experts. Before the pandemic, people preferred to meet the experts in person and consult them for their advice and fortune telling ability. Due to the pandemic, automation became a necessity to intervene in this process and connect people simply through their digital devices.
Ezeiatech team provided them the technological support required for building and maintaining AstroTak complete stack. The goal is to manage the front-end and back-end operations of the app and come up with a reliable, scalable and cost-effective solution to integrate seamless online interaction with experts from any part of the world.
Solution
As AstroTak was mainly functioning through its youtube channel with higher loads of maintenance and revenue investment, it became necessary to provide a common platform to collate all the subscribers of the AstroTak for delivering diverse features to millions of people.
Overall plan for customer retention and robust feature integration.
- Providing a range of diverse experts with expertise and duration of experience
- Provision to ask difficult questions to gain the most credible insights from the experts
- In depth detailed reports for overall planning and decision making including what and when to do
- Horoscope and Panchang service on a daily, monthly and yearly basis
- Last but not the least, broadcasting live sessions based on various spheres of astrology and life
